This is the story of Joseph Kony, the Ugandan rebel group LRI (Lord's resistance army) leader. He has the blood of 30,000 men, woman and children on his hands. He is number one of the international criminal Court list of wanted criminals due to his brutal acts. But no one knows who he is, the outside world doesn't care.
The goal of the video is through the viral power of the internet have this man arrested before 2012 ends. It's important to remember that this isn't just about Joseph Kony. This is also about the new rules of the game, where the new way of sharing information through the internet and the big flow of information we get exposed to actually can make a difference. If this experiment succeeds, it's the ultimate proof of the new order, where the voices of small people are the loudest ones, where we can stand together and both highlight and fight injustice in the world through social media.
It would be a victory for both democracy and humanity.
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